An Oklahoma City trailblazer, Elemental Coffee Roasters approached Gardner as the opportunity arose to expand to their second location at OU Health. The setting, quite the opposite from their original standalone flagship, required a unique exploration of materials and how the brand could translate in a much more corporate setting.
The collaborative brief demanded a commitment to remain true to the original utilization of a simple material palette while raising the execution bar to occupy a prominent corner in a very high-end medical complex lobby. The space had an already prescribed backdrop, and Gardner utilized this to turn a mundane background into a visual moment, using context to draw customers in. Minimal to no branding is required to find and enjoy the serene space.
Simple materials and an expansive countertop were utilized to highlight the barista and coffee-making process while providing a moment of respite in an otherwise busy environment.